The six inch tall new can debuts at New York fashion week, and, according to the chief marketing officer at Pepsi, is "the perfect complement to today's most stylish looks". Well thank god that Pepsi is stepping out into the forefront of tailoring soft drink packaging to women's fashion. I know I certainly won't be picking up a can of Coke anymore, not with it's gawdy red-and-white, disgusting stubby form. Why drink soda in a fat can when you can drink soda in a skinny one? Am I right ladies?
The press release goes on: "Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition". I'm so glad that Pepsi is confronting the major issues of that women face today. That my diet soda be sassy and a celebration of my skinny, fashionable femininity is certainly high on my list of priorities. It's right up there with reproductive rights and equal pay. So here's a hearty thank you to Pepsi, for reminding women that if you're drinking soda, it should be diet, and that beauty and confidence come hand-in-hand with being fashionable and skinny. Three cheers for Pepsi: they've managed to catch up to the marketing strategies of the late 1960s. You've come a long way, baby.
1 comment:
Hate to even address a sociopath feminist, but guess what? Women will buy this garbage because they are morons. If the actual cognitive condition of your sisters causes you distress then start complaining to them directly (the ones who choose to buy the sugar water, not the company providing them their choice). But alas, your lack of personal boundaries will prevent you from doing that, borderline personality disordered as you are. Myself, I don't care what someone else drinks. I do care that individuals like yourself feel entitled to make judgmental comments about this. Curtail your entitlement to what goes into your own gullet dear.
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