Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women".
The six inch tall new can debuts at New York fashion week, and, according to the chief marketing officer at Pepsi, is "the perfect complement to today's most stylish looks". Well thank god that Pepsi is stepping out into the forefront of tailoring soft drink packaging to women's fashion. I know I certainly won't be picking up a can of Coke anymore, not with it's gawdy red-and-white, disgusting stubby form. Why drink soda in a fat can when you can drink soda in a skinny one? Am I right ladies?
The press release goes on: "Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition". I'm so glad that Pepsi is confronting the major issues of that women face today. That my diet soda be sassy and a celebration of my skinny, fashionable femininity is certainly high on my list of priorities. It's right up there with reproductive rights and equal pay. So here's a hearty thank you to Pepsi, for reminding women that if you're drinking soda, it should be diet, and that beauty and confidence come hand-in-hand with being fashionable and skinny. Three cheers for Pepsi: they've managed to catch up to the marketing strategies of the late 1960s. You've come a long way, baby.